18 Supermarket Lies Revealed

7. The Unnatural Fruit

Nutri-Grain Strawberry Cereal Bar

The Claim: "Naturally and artificially flavored"

The Truth: While the FDA requires manufacturers to disclose the use of artificial flavoring on the front of the box, the requirements for what is considered "natural" and "real" are not strict: Even trace amounts of the essence or extract of fruit counts as natural. So yes, there is fruit in this bar, but it falls third in the ingredients list, behind HFCS and corn syrup.

What You Really Want: An honest snack with nothing to hide. Lärabars, one of our favorite snacks in the aisle, are made with nothing more than dried fruit and nuts.