18 Supermarket Lies Revealed

16. 100 Percent Misleading

Tropicana Pure 100% Juice Pomegranate Blueberry

The Claim: "100% juice pomegranate blueberry"

The Truth: Drinks may be labeled 100 percent pure juice, but that doesn't mean they're made exclusively with the advertised juice. Pomegranate and blueberry get top billing here, even though the ingredient list reveals that par, apple, and grape juices are among the first four ingredients. These juices are used because they're cheap to produce and because they're very sweet-likely to keep you coming back for more. Labels loaded with of-the-moment superfoods like acai and pomegranate are especially susceptible to this type of trickery.

What You Really Want: To avoid the huge sugar surge, pick single-fruit juices. POM and R.W. Knudsen both make some reliably pure products.