Tuesday, July 31, 2012


18 Supermarket Lies Revealed


2. The Cereal Conundrum

Kellogg's Smart Start Cereal

The Claim: "Lightly sweetened"
The Truth: Unregulated by the USDA, the word "lightly" gets tossed around like a Frisbee in the food packaging world. Always take it with a grain of salt; in many instances, "light" is the first sign of trouble. With this healthy-sounding cereal, "lightly" means 14 grams of sugar from 5 different sources, all of which adds up to a cereal with more added sugars per serving than Froot Loops, Frosted Flakes, or Apple Jacks.

What You Really Want: A cereal with less than 10 grams of sugar per serving (and ideally less than 5), with at least 3 grams of fiber per serving. Look at cereal as a sugar-to-fiber ratio; you want a ratio no higher than two to one.

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