18 Supermarket Lies Revealed

4. Bogus Bread

Home Pride Wheat Bread

The Claims: "1 gram of fat per slice"; "wheat bread"

The Truth: This over-trumpeted claim (since when has bread contained much fat, anyway?) tries to distract from the fact that each slice has three times more sugar than fiber. Whatever wheat that went into this bread was stripped of all of its meaningful nutrients. Perhaps most concerning, the ingredients list here is more than a dozen items long, many of them unpronounceable additives, chemicals, and preservatives. Whatever happened to the days when bread was just flour, water, and yeast?

What You Really Want: Ignore fat when it comes to bread; there's rarely enough in a slice to make a real difference. More important, seek out a bread with more fiber per slice than sugar and with as few ingredients as possible.