18 Supermarket Lies Revealed

11. The Freezer Burn

Tofutti Vanilla Almond Bark

The Claims: "No butterfat"; "no cholesterol"

The Truth: Though both of these claims are technically true, they paint a false sense of security in the person looking for a healthy indulgence. Ignore front label claims (Tofutti is not made with dairy, so by definition it can't have butterfat or cholesterol) and flip the package for the straight scoop; here you'll see that this ice cream substitute still has 15 grams of fat and 16 grams of sugar per serving-as high as most full-fledged ice creams.

What You Really Want: If you're lactose intolerant, both Soy Delicious and Soy Dream make reliably low-cal non-dairy creams. If you're just looking for a healthy ice cream fix, try Breyers Double Churn.