Natural Cereals That Aren't

Barbara's Bakery Puffins

Barbara's Bakery got called out because, over the past few years, they've slowly been decreasing their USDA-certified organic cereal options and increasing their selection of uncertified "natural" products. Between 2007 and 2011, the company's organic choices dropped from 55 to just 20 percent—shortly after the company was acquired by a private investment firm. That's misleading to customers who think the company is staying true to its organic roots, and think they're still buying organic cereals. Today, 55 percent of the corn used in Puffins is genetically engineered, not even close to being natural. "Consumers should continue to look for the organic seal as their assurance that the foods were produced without deliberate use of GMOs by farmers," says Vallaeys.

Organic Alternative: Nature's Path Organic Corn Puffs